Our network

'Murder Kroger' debuts new look, nickname | News

Title (Max 100 Characters)

'Murder Kroger' debuts new look, nickname

ATLANTA -- An Atlanta grocery store with an unfortunate nickname is working to rebrand itself.

On Wednesday, the Kroger store on Ponce de Leon debuted its new name and new look as the "Beltline Kroger."

In 1991, there was a murder in the parking lot. For most of the next 23 years, it earned the store an unfortunate nickname: "Murder Kroger."


Now with the addition of the popular beltline trail as a neighbor, many hope the new name will resonate with residents.

In addition to upgrades to its outside area, the store
s inside got a makeover.


RELATED | "Murder Kroger" seeks rebrand